The Paid Media Claude Skill File Bundle - FERNO

May 27, 2026

About this Guide

You're not losing money to bad ads. You're losing it to three dashboards that never talk to each other. Google Ads inside Google Ads. Meta inside Ads Manager. LinkedIn inside Campaign Manager. Three platforms. Three Monday mornings. Zero shared context. That's not paid media management. That's tab management. FERNO is 10 paste-ready Claude skill files - 5 for Google Ads, 5 for Meta - that collapse your entire paid media workflow into one folder. You paste a file. Claude reads it. Claude runs it. You make the call. Tested across 4 client accounts over 90 days. The result: $5,600 per week recovered per client in misallocated spend. 12 hours saved on search-term mining alone. A Monday review that takes 12 minutes instead of 90. This isn't a course. There are no videos to watch or modules to sit through. It's infrastructure - built once, triggered every week, compounding across every account you run. By next week, your first skill file will recover wasted spend. By Q3, weekly time savings clear 8 hours per client. By Q4, paid media lives in one folder. Not three platforms.

What's Included

10 Paste-Ready Skill Files (Google + Meta) Five files for Google Ads — negative keyword hunting, Performance Max grading, RSA building, search term mining, and Shopping feed fixing. Five for Meta — ad copy, Advantage+ auditing, audience building, creative scoring, and hook rewriting. Every file follows the same 6-block structure. Learn one, run all ten.

The Cross-Platform Budget Reallocation Framework Stop moving budget on gut feel. This framework pulls last 7 days from Google and Meta, compares ROAS and CAC efficiency side by side, and tells you exactly where to shift spend — with a confidence rating attached. One B2B SaaS client shifted $3,000/month to LinkedIn and saw leads jump 47% with zero increase in total spend.

The Named Agent Map (Daniel, Henry & Charlotte) Three pre-built agent personas that call your skill files in parallel. Daniel Reed runs the full PPC strategy workflow. Henry Brooks runs search-term hygiene — his sole mission is killing wasted spend. Charlotte Hayes handles all copy: RSAs, Meta hooks, and ad variants. Trigger one command. All three run.

The 60-Day Calibration Map Nobody ships a skill file on day one and gets perfect output. This map walks you through exactly what to expect — and what to do — from day 1 to day 60. Week by week: what breaks, what to refine, when to trust the output, when to wire live MCC data. The failure curve most guides skip is the only part that actually matters.

MCC + Meta Business Suite Connection Guides Step-by-step instructions to connect your Google Ads MCC and Meta Business Manager directly to Claude via MCP. Once connected, your skill files pull live data instead of pasted CSVs. No more manual exports. No more copy-paste Mondays.

The Wasted-Spend Audit Template Run this before anything else. It surfaces where your budget is hemorrhaging across platforms — job-seeker traffic, info-only queries, geo-mismatches, ASC+ structural mistakes — categorized, prioritized, and estimated in dollars. Most accounts recover $200–$400 per client per week in the first run alone.

The 6-Block Skill File Template Every file in FERNO follows the same structure: Purpose, Inputs, Process, Output, Guardrails, Examples. Once you understand the template, you can edit any file, build new ones for your own accounts, or hand them off to a junior PPC manager with zero explanation needed. The system is the documentation.

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